Author Archive
Trust Your Gut, Data, or Both?
A couple weeks back on a cool Saturday morning I was on my rollers at the base of Lookout Mountain in Golden Colorado getting ready for the Lookout Mountain Hillclimb race. This race requires a short but intense amount of energy especially at the start. During the warm-up I had a gut feel to get [...]
Keep your wits and follow your heart
I spent a good chunk of today at the Silicon Flatirons “Putting the Entrepreneurial Ecosystem in Perspective” conference in the Wolf Law Building on the University of Colorado campus. It was a wonderful day of top notch speakers from Colorado Governor Bill Ritter to top local VCs, academics, and of course entrepreneurs sharing thoughts on [...]
Sometimes the hardest challenges are not the obvious ones
On a bike ride sometimes the hardest hill to go up is not the biggest one you encounter. Timing of when you encounter a hill during your ride can have as much impact as physical size. Here is a picture of a hill near my home in Louisville, Colorado.
Compared to other hills in the area [...]
Information Management - I actually like this “new” term
I usually cringe every time a new buzzword is created in IT that is essentially a rebranding of an existing topic. This is primarily done by new and existing vendors so they can sell their solutions. While I understand the practice I think an unfortunate byproduct (or maybe in some cases intented byproduct) is added [...]
One of my favorite Dilbert strips (marketing related)
I was going through some old papers and came across one of my favorite Dilbert strips about marketing. Still makes me laugh out loud….
Dream - You or the product?
I got the recent MOMA (Museum of Modern Art) catalog the other day. It is always a pleasure to read. This one though had what I thought was an especially clever campaign. I believe it is around the theme “dream big.” It has various products in the catalog with a dream cloud like they are thinking [...]
Get Out!
That’s right, I mean it, get out to free your mind! I was working out today and in between sets my mind started going crazy with ideas on things going on in my work and personal life. I did not expect the thoughts I had today but to be honest it is not uncommon for this [...]
Idea from a road work project – how a marketing role on a project team can be valuable
Tip to information based technical teams – step away from tradition and create a marketing/sales oriented role on your team. Also make sure this person is on point for all your projects, especially when something is temporarily taken away from the users either to repair it or make it better. This will make your job [...]