One of my favorite Dilbert strips (marketing related)
I was going through some old papers and came across one of my favorite Dilbert strips about marketing. Still makes me laugh out loud….
Dream - You or the product?
I got the recent MOMA (Museum of Modern Art) catalog the other day. It is always a pleasure to read. This one though had what I thought was an especially clever campaign. I believe it is around the theme “dream big.” It has various products in the catalog with a dream cloud like they are thinking [...]
Idea from a road work project – how a marketing role on a project team can be valuable
Tip to information based technical teams – step away from tradition and create a marketing/sales oriented role on your team. Also make sure this person is on point for all your projects, especially when something is temporarily taken away from the users either to repair it or make it better. This will make your job [...]